April 10, 2023
Budweiser, the iconic American beer brand, is toasting to a sales boom following an unexpected viral stunt by rock musician Kid Rock. The surge in sales came after Kid Rock took to social media to express his displeasure with Budweiser’s new can featuring spokeswoman Dylan Mulvaney, leading to a whirlwind of attention for the brand.
The controversy began when Budweiser unveiled a limited-edition can adorned with the image of Mulvaney, a rising star in the entertainment industry. The new can, which was part of a promotional campaign celebrating the brand’s partnership with Mulvaney, quickly caught the attention of Kid Rock, who is known for his rebellious and unapologetic persona.
In a video posted to his social media accounts, Kid Rock expressed his disdain for the new can design by shooting a stack of Budweiser products with a submachine gun. The video, which was captioned “This Bud’s NOT for Me,” quickly went viral, garnering millions of views and sparking widespread discussion online.
Despite the rocker’s apparent disapproval, the stunt had an unintended positive effect on Budweiser’s sales. The brand reported record-breaking sales in the days following the video’s release, with many retailers across the country selling out of the product. The company attributed the success to the heightened visibility and buzz generated by Kid Rock’s viral video.
In a surprising twist, Budweiser’s spokeswoman, Dylan Mulvaney, publicly thanked Kid Rock for the attention he brought to the brand. In a statement, Mulvaney said:
“I want to extend a big thank you to Kid Rock for all the attention he’s brought to Budweiser. While his methods were unconventional, there’s no denying the impact his video had on our sales. It just goes to show that there’s no such thing as bad publicity! So, cheers to Kid Rock for helping us make this Budweiser campaign a smashing success.”
Budweiser’s parent company, Anheuser-Busch, also expressed gratitude for the unexpected boost in sales. A spokesperson for the company stated, “We’re thrilled with the incredible response to our latest Budweiser campaign, and we’re grateful for the role Kid Rock played in amplifying our message. It’s been a wild ride, and we’re excited to see where this momentum takes us.”
As Budweiser continues to celebrate its sales success, fans of the brand can look forward to more exciting promotions and collaborations in the future. With the combined star power of Dylan Mulvaney and the unexpected contribution of Kid Rock, Budweiser is poised to remain a top choice for beer enthusiasts nationwide.